There is a significant conundrum in the multifamily industry today: Many organizations require new technology to remain competitive and continue growing, yet the fear of failed adoption leads many companies to push back software investments. For business intelligence (BI) specifically, successful adoption lingers at only 30% for enterprises across all markets, according to Gartner.  

Widespread employee adoption of new software requires more than just a product champion spearheading the initiative. A more coordinated approach across your organization is needed to get team members on board.

Encouraging effective implementation across the company requires a thorough strategy for organizational change management. Consider the following steps to implement effective technology adoption:

1) Identify & Address Employee Pain Points

What benefits does the new software provide? What pain points will it solve? Don’t implement new technology if it is not going to add value to your multifamily organization. A significant component of a change management plan is showing your team how the new tool will make their lives easier. A BI solution, for example, can benefit multiple departments from marketing to finance, by addressing common pain points across every team. Research all the benefits and present them to different departments within your organization

Now that you have determined ways that the software can help solve common challenges, you will need to identify any additional challenges your team members have. There may be more specific pain points that take higher priority, and your adoption efforts will likely stall if the new technology is not solving their most pertinent issues.

2) Set Expectations & Adhere to an Adoption Strategy

After researching and choosing a new technology solution, use the information you gathered to develop an adoption strategy. Work with your vendor to determine a timeline you can share with employees, complete with integration phases and when the technology will go live.

When will you require employees to fully switch over to the new solution? Will there be overlap with your current tool? What are the steps involved throughout the process? These questions should all be addressed in your timeline and added to your overall rollout plan.

The ultimate goal of your strategy is to have a roadmap for the who, what, when, where, why, and how of your integration. Listen to your employees’ feedback and do not be afraid to make adjustments depending on what they need or if problems occur along the way.

3) Design Positive Experiences & Determine Achievable Milestones

Not all team members will adopt at the same rate: some might lag behind while others excel. To that end, it’s important to recognize those who make an effort with the new solution. Determine what your expectations are for employee adoption and set achievable milestones. Show your team that you value their efforts by rewarding them with office swag, gift cards, or even just public recognition.

Another essential component of a change management plan is to ensure your multifamily organization is not only well prepared to use the new software but excited to do so. Consider rolling out your new technology to specific groups in phases so that they can receive specialized training in bite-sized pieces rather than all at once. This will prevent any employee from becoming overwhelmed and ensure a smoother integration process. Additionally, consider using a more engaging training format such as a “Lunch and Learn” to encourage a sense of community and a positive environment.  

4) Sustain Engagement After Going Live

Successful companies are always prepared to adapt to and anticipate the unexpected challenges that come with product rollouts. This way, they are prepared to tackle tech adoption as an iterative process, and can quickly respond to obstacles as they arise.

It’s important to approach adoption management as an adaptable process rather than a fixed schedule. Plan to evaluate your new technology’s performance at intervals going forward. Follow up after launching to identify and solve any issues with the way the solution works or any perceived problems for some employees.Overall, it is crucial to remain open to employee feedback to make changes or course correct as needed throughout the process. If your team members feel that their concerns are heard and considered, they are more likely to sustain engagement for the long haul.

How to Fit Business Intelligence Into Your 2019 Budget

With an effective change management plan in place to drive technology adoption, your multifamily organization is well equipped to handle any new software, including a business intelligence solution. Want to find out how you can convince your team to make BI a priority? Download our new ebook now to learn more about why you need BI in your 2019 budget and how to get your team on board.