Eddie Reiner shares how Rentlytics is helping Pensam Residential

Always-On Access

In addition to simplifying the analysis process, Rentlytics also allows the entire team to have constant access to in-depth portfolio information no matter where they are.

“As asset managers, we’re always on the road,” Reiner explained. “Going to Texas or Chicago and meeting with different managers around the country can be a challenge so it is crucial to speak the same language as your managers – and that language is data. The numbers don’t lie.”

Rentlytics is now the central location for all of Pensam Residential’s portfolio data, which helps drive transparent communication across the portfolio, according to Reiner.

“Rentlytics made data accessible to us and to our management teams at the same time,” he said. “It makes site visits much easier, smoother, and efficient. When I come in, I have looked at the effective rents, the operating income, and all the variances that are going on in Rentlytics, and the manager has as well. Everyone is looking at the same data and we’re able to communicate in an effective manner.”

Reiner predicted that in the next few years, everyone in multifamily will begin to understand the true value of data-driven multifamily real estate.

“Rentlytics is not only bringing data analytics to the forefront of the multifamily industry; it’s leveling the playing field for management teams across the country,” Reiner said. “Big data and analytics is clearly going to penetrate the industry on a global basis in two to three years. If you’re using Rentlytics now, you’re already one step ahead of the game.”