NAA Apartmentalize 2018: 3 Must-See Sessions Jun 05, 2018 Rentlytics Co-Founder and CEO, Justin Alanis, took a few moments to share his thoughts on what he’s most excited for at NAA Apartmentalize 2018. We are less than two weeks away from NAA Apartmentalize 2018 taking place June 13-16th in San Diego! This year brings an impressive lineup of speakers and thought-provoking sessions that will offer countless new insights that multifamily leaders can apply to their organizations to stay competitive and to keep innovating. As you begin scrolling through the event schedule, take a look at three must-see sessions that caught my eye. Tribes, Transparency and Truth: Remember Where You Came From (Thursday, Jun. 14, 8:45 – 9:45 a.m.) Kimberly Hurd, Senior Vice President of Operations, Sundance Property Management LLC Melissa Joy, Vice President, Village Green After entering corporate and executive-level positions, it’s easy to find ourselves insulated from the reality our onsite teams face simply because of our titles. You blink and recognize you are high tech but low (or no) touch. It’s easy to lose sight of where we came from and ultimately, lose the connection with our onsite teams—our “Tribe.” Hear about the importance of your Tribe, how to practice Transparent Leadership and owning Truth as a leadership attribute. Transparent communication is one of the fundamental building blocks for a successful team. As the CEO of Rentlytics, I’ve found that open dialogue and communication needs to start from the top-down in order to lay the foundation for a positive company culture, one in which all employees have a voice. This session will encourage you to consider the principles that make up the backbone of your leadership strategy. By fostering trust and maintaining an active dialogue across all company levels, you can ensure that your organization stays aligned on company-wide goals and ultimately achieves higher levels of success and employee satisfaction. Improving Marketing Investment through Attribution (Thursday, Jun. 14, 11:15 a.m. – 12:15 p.m.) Ryan Perez, Vice President of Marketing, CF Real Estate Jennifer Anderson, Director, B2B Marketing, RentPath Catherine Swaback, Director of Marketing Strategy, Alliance Residential Company Maximizing your organization’s marketing and leasing investment requires more than producing creative-looking flyers and banners. Today’s residents are highly complex and so is their path to conversion. Companies should invest in digitally savvy and data-driven leaders who can implement best-in-class marketing, designing the right processes and implementing the right technology to truly uncover what drives revenue. Learn how executive leaders can acquire and manage the right talent to build the new world of rental housing marketing—a world where marketers have the blended technical, analytical and operational skills needed to drive accelerated revenue, not just ROI. For all of the marketers out there, this is one session you will not want to miss! Where are your leads coming from? What’s driving your conversion ratio? What are you doing to increase your closing ratio this quarter? Hear from three marketing experts as they discuss the importance of strategic marketing leadership and the push for data-driven strategies. If you want to get one step ahead of the multifamily marketing curve, this session is where you should start. Technology is Changing the World, Don’t Get Left Behind (Thursday, Jun. 14th, 11:15 a.m. – 12:15 p.m.) Constance Freedman, Founder and Managing Partner, Moderne Ventures Jennifer Staciokas, SVP of Marketing and Training, Pinnacle Technology is changing the world and it’s certainly changing real estate. You’ve read about big picture tech trends like artificial intelligence, smart home technology, blockchains and big data. How do they impact how you conduct your business within real estate? The straight answer? In almost every way. Find out how trends outside the industry change consumer behavior and affect operations within it. Review some of the major technology trends of which you may be unaware that are impacting real estate and how to embrace them to increase revenue, decrease expenses and drive up NOI. There are a lot of buzzwords in real estate tech right now. We hear them in conversation, we see them featured in popular publications, but how often are we actually applying them to our own industry? This session promises to be one that gets ideas flowing and one that will give you a look into opportunities for innovation that you might not have considered. To give you a little background knowledge before the session, be sure to check out the eleven multifamily industry trends our group of multifamily experts predicted for 2018. Unfortunately, this session is at the same time as the Marketing Investment through Attribution session above, so you’ll have to pick the one that’s most applicable to your role–not an easy choice! There’s a whole host of interesting speakers and events taking place, so be sure to check out NAA’s curated lists by role and interest to decide which ones you would like to attend. While you’re at NAA, be sure to stop by Booth #3031 to say hi to the Rentlytics team and pick up some fun giveaways! 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